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Anderson Direct Marketing
Taps Industry Veteran
Danielle Contreras as
Vice President of Business Development
Contreras to Generate New Business for Direct Marketing Agency
Poway, CA—November 6, 2008: Anderson Direct Marketing, a leading full-service direct marketing agency, announced the appointment of industry veteran Danielle Contreras as Vice President of Business Development. Contreras will focus on developing new business for Anderson in the Western United States. Contreras began her career in direct marketing 14 years ago, shifting to business development in 1998 when she was recruited from her position as Production Manager for SourceLink. There she was consistently awarded top sales recognition, and she continued on that path at Protocol, where she was responsible for engaging and growing accounts for the company’s agency, production and contact center services.
Prior to joining Anderson, Contreras served as Vice President of Business Development for The Kern Organization, bringing several new accounts to the agency. Throughout her sales tenure, Danielle has worked with well known brands in both B2B and B2C categories including, Cisco, WebEx, Salesforce.com, Blockbuster, First Data, Quicken Loans, H&R Block Mortgage and Starbucks Coffee Company.
“Danielle’s outstanding track record of developing new business makes her an ideal leader for guiding Anderson’s agency services to even greater success,” stated Ted Tietge, CEO of Anderson Direct Marketing. “Her leadership and extensive background in all areas of direct marketing are invaluable to expanding Anderson’s portfolio of full-service capabilities.”
Contreras offers Anderson added expertise in strategic campaign development using an integrated multi- channel approach to delivering leads, improving retention rates and increasing overall revenues on behalf of Anderson’s clients.
About Anderson Direct Marketing
Anderson Direct Marketing is a vertically integrated direct marketing company providing complete agency and production services in house. Services include campaign strategy and development, creative, media and lists, database, data processing, e-marketing, direct mail and collateral production, digital and offset printing, lettershop, response capture and ROI analysis. For more information on Anderson Direct, visit www.andersondirectmarketing.com.
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