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Case Study: Education
Marketing Support for Institutions of Higher Education: New Student Recruitment and Relationship Building Programs
Anderson Capabilities Used:
Challenge: Fifteen large institutions of higher education rely on this client to help recruit new students and strengthen relationships with alumni. Traditional static campaigns just weren't meeting goals. So the client turned to Anderson Direct Marketing to help deliver relevant, personalized messages for each institution's target audiences.
Solution: Anderson drew from its many capabilities to develop a program and workflow that would meet this client's needs: graphic design, database programming, offset and laser printing, lettershop, and automated presort mailing. This ongoing program allows the client to submit student data and content for each targeted campaign conveniently and securely, via electronic file transfer. An Anderson designated account manager closely administers each project from receipt of data to mailing.
Results: The client now delivers more than 150,000 personalized letters and sales flyers per month for 15 universities. Anderson has repeatedly met the client's expectations with flawless execution of personalized student recruitment and loyalty campaigns. And our client has won the confidence and loyalty of its high-profile university customers.
"The level of service provided by Anderson Direct goes beyond 'Partner' to a level more closely associated with 'Ownership.' This company-wide culture of servicing accounts as if Anderson owned them has benefited my business by identifying and correcting errors on my part. This ownership approach and emphasis on accuracy by Anderson has protected me from embarrassment and saved tens of thousands of dollars in the process; all of which has allowed my business to grow."