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Go to: -- SELECT CASE STUDY -- Automotive/CRM E-Commerce/B-to-B Education Financial Services Financial Services 2 Food Services/B-to-B Healthcare Healthcare 2 Healthcare/Nonprofit Hospitality and Gaming Nonprofit Real Estate/B-to-B Retail Retail 2
Case Study: Financial Services/Seminar Marketing
Seminar Marketing: End-to-End Production Services for Seminar Direct Mail Program
Anderson Capabilities Used:
Challenge: The client, a large financial consulting company, uses seminars to attract customers and generate revenue. They use direct mail invitation flyers to draw and register seminar attendees. Before coming to Anderson, they used three different print and mail vendors to produce and mail each seminar effort — an unwieldy arrangement that made scheduling and logistics a time-consuming challenge. The client wanted to focus on hosting successful seminars, not on producing and delivering invitations. They sought a "one-stop" direct mail partner that would provide all of the services they needed — list acquisition, data processing, database management, print production, and mail delivery.
Solution: In just two weeks of working with the client, Anderson implemented a workflow that streamlined the client's seminar marketing campaigns. The system includes a programmed production schedule for printing materials in large quantities to keep costs down and to save time. The pieces are mailed twice a month to prospective clientele in upcoming seminar regions.
Results: The client continues to expand its seminar program while enjoying increased response rates, a growing prospect and customer database, lower printing costs, and shorter production cycles. Because data processing is integrated into the program, it's easier for the client to customize its messaging for each region. Most important, the client can focus more energy on presenting seminars, and less on managing their direct marketing program.
"We have been extremely pleased with our [11-year] relationship, and the quality of direct mail programs administered through Anderson Direct. Our direct mail program is effortless."