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Go to: -- SELECT CASE STUDY -- Automotive/CRM E-Commerce/B-to-B Education Financial Services Financial Services 2 Food Services/B-to-B Healthcare Healthcare 2 Healthcare/Nonprofit Hospitality and Gaming Nonprofit Real Estate/B-to-B Retail Retail 2
Case Study: Healthcare/Nonprofit
Member Acquisition, Retention and Acknowledgment: Direct Mail Fundraising and Event Invitation Programs
Anderson Capabilities Used:
Challenge: In order to attract new donors, a hospital foundation wanted to use direct mail for its fundraising campaigns and events. But they needed a partner to produce and deliver this direct mail in a highly confidential and timely manner. A critical component of the program was a high level of personalization with unique messaging for each prospective or current donor. The data processing was complex, and pieces had to be printed and mailed with 100% accuracy. The direct mail campaigns would include standard and personalized color laser letters, postcards, and special event invitations.
Solution: Within two weeks of the initial meeting with the client, Anderson implemented a streamlined and secure program to help the client achieve their fundraising goals. We used our capabilities in secure data processing and management, 4-color variable digital printing to achieve the highest degree of personalization, and in-house mailing services to print and deliver highly effective direct mail campaigns within short turnaround times.
Results: The program has resulted in record-breaking response rates and increased donations. The client continues to use the program to announce events, educate donors and prospects about programs, and to thank donors for their loyalty.
"Anderson Direct's representatives are a knowledgeable and reassuring resource for our direct mail projects. With one recent acquisition project, we gained 574 new donors, which was equal to a 6.3% return — I'm typically pleased if we get over .5% for this type of mailing."