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Go to: -- SELECT CASE STUDY -- Automotive/CRM E-Commerce/B-to-B Education Financial Services Financial Services 2 Food Services/B-to-B Healthcare Healthcare 2 Healthcare/Nonprofit Hospitality and Gaming Nonprofit Real Estate/B-to-B Retail Retail 2
Case Study: Hospitality & Gaming
Increasing Repeat Customer Traffic and Average Sale per Customer: One-to-One Marketing with 4-Color Variable Digital Direct Mail
Anderson Capabilities Used:
Challenge: With a robust database of customer information in place, a leading resort and casino wanted to revitalize its customer retention and loyalty efforts with an ongoing, personalized direct marketing program that would deliver relevant messages and offers to each customer recipient. The client demanded quick project turnaround, as well as efficient production and delivery of four-color personalized materials in a number of formats: letters, postcards, self-mailers, invitations, certificates, barcoded coupons, membership cards, and other types of literature.
Solution: Building upon the client's extensive customer database and Anderson's expertise in variable data technology, we developed a fully integrated, personalized direct mail program that opened up a new dimension of marketing personalization for the casino. For the first time, the casino was able to offer customers incentives and messaging that matched their preferences. Those incentives included personalized invitations to special events, membership cards that reinforced loyalty and encouraged repeat visits, coupons for favorite games and restaurants, and discounts on resort packages that focused on the individual recipient's preferences.
Results: The client increased its customer base and visitor return rates, while maintaining quick, quality turnaround and flexibility in its marketing efforts. Anderson's variable data technology allowed the client to personalize offers and communications in a much more specific way than ever before. The result was highly effective and targeted campaigns that increased response rates and helped the client stay a step above their competition.
"Anderson's customer service and data programming representatives are unparalleled in responsiveness and accuracy. Our direct mail campaigns are consistently completed and delivered within quick turnaround times and within budget while maintaining high quality, flexibility, and effectiveness. Anderson Direct's digital personalization capabilities have [helped some campaigns] to attain up to an 86% response rate."