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Go to: -- SELECT CASE STUDY -- Automotive/CRM E-Commerce/B-to-B Education Financial Services Financial Services 2 Food Services/B-to-B Healthcare Healthcare 2 Healthcare/Nonprofit Hospitality and Gaming Nonprofit Real Estate/B-to-B Retail Retail 2
Case Study: Real Estate/Business-to-Business
Business Marketing Products and Services: Print Production and Fulfillment
Anderson Capabilities Used:
Challenge: Facing heavy demand for its vast array of printed collateral materials, the client — a provider of lead generation and loyalty marketing products to the real estate industry — needed a partner to print, package and ship orders generated through its catalog and Web site. Materials were offered in formats that included offset and digitally printed postcards, door hangers and newsletters. For the client to remain competitive, the products had to be produced quickly and cost-effectively.
Solution: The wide variety of communication vehicles and program requirements called for a combination of Anderson capabilities. We implemented a streamlined print workflow and fulfillment system that flowed seamlessly from the client's online order form to Anderson's lettershop. Some materials are produced on demand, using variable 4-color digital printing equipment and data management capabilities. Others are printed as traditional offset shells that are later imprinted with the customer's individual message.
Results: Products are produced more cost-effectively and with a quicker turnaround, while maintaining a high level of quality. The net result is greater efficiency, high customer satisfaction, and improved ROI.
"We would not be where we are today without Anderson Direct! Our company has been working with Anderson Direct for the past four years. We use all of their services, including traditional and digital printing, mailing services and fulfillment systems. Anderson Direct is responsible for the printing, packaging and shipping of approximately 10 million printed products per year to over 14,000 of our customers. Thanks to their professional, knowledgeable and courteous staff, we have experienced an average of over 50 percent growth each year."