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Home > Agency Services > Why ADM? > Vertical Integration |
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Vertical Integration
Vertical integration is defined as having all the capabilities required to create and produce your direct marketing programs in-house.
Anderson's ability to create and produce a complete, integrated direct marketing program far exceeds that of traditional agencies.
We provide traditional agency services, of course. But we also provide comprehensive production services, for a total package that combines convenience, cost-effectiveness, a single point of contact, and quality control:
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Strategy |
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Program development |
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Account management |
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Creative |
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List and data acquisition |
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Data processing and analytics |
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Offline and online media development and production |
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Printing and mailing services |
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Fulfillment |
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ROI analysis |
Our Agency services, combined with our internal Production services, make Anderson Direct Marketing a powerful partner. Our vertical integration helps us give our clients an unparalleled level of efficiency, flexibility and value.
