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![]() Matthew Downey Matthew Downey is Vice President of business development for the agency at Anderson Direct Marketing. He also leads a team of seasoned professionals who manage several major accounts at Anderson. In both roles, he has a passion for helping clients utilize direct marketing tools and techniques to maximize reach, find success with untapped markets, and achieve unprecedented levels of ROI. In more than 15 years of experience in both B2B and B2C direct marketing, Matthew has made significant contributions to the marketing efforts of clients that include Xerox, Wells Fargo, Microsoft, American Express, Ford, General Motors, FTD, Comerica Bank, StorageTek, PacifiCare, Spiegel, and First Consumers National Bank. He excels at creating and guiding successful programs that push the strategic envelope and break new ground for clientsin both results and innovation.
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