 |
Home > Agency Services > People > Scott Hopkins |
|
|
"Accountability is the core of our philosophy. Through our Brand Fusion model, we deliver integrated communications to the right audience at the right time with the right offer, to generate exceptional levels of ROI." |
|
 |
Scott Hopkins
(Executive Vice President)
In Scott Hopkins' 17 years of experience in direct marketing, he has:
|
 |
Founded one of the top 10 direct marketing agencies in the nation. |
|
|
Extended the concept of vertical integration in a direct marketing agency to achieve a new level of service, quality control, and cost efficiency for clients. |
|
|
Overseen the research, strategy, development, and execution for literally hundreds of direct marketing programs for some of the world's leading brands. |
|
|
Refined the technique of integrating media to maximize response long before it was the norm. |
|
|
Spearheaded the development of intelligent marketing databases and closed-loop ROI systems to help clients market more effectively. |
He has worked with clients that include Bank of America, Blue Shield, Cisco Systems, Farmers Insurance, Intuit, Microsoft, Nextel, Oracle, PacifiCare, PeopleSoft, Sun Microsystems, Union Bank of California, and Wells Fargo. Clients past and present give great weight to Scott's push-the-envelope approach to an often complex and ever-changing industry.
Today, as the head of the agency business at Anderson Direct Marketing, Scott continues to guide clients with strategically sound direct marketing principals, unwavering focus on ROI, and visionary leadership.
His ability to holistically integrate direct response strategies with clients' overarching sales and marketing objectives helps close the loop between marketing and sales for his clients, while making brands truly resonate at the segment level.
