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Home > Production Services > Capabilities > Data Acquisition |
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Data Acquisition
List Acquisition
The right list is a critical component of a successful direct marketing campaign. Whether you need one chosen by psychographics or demographics, professional interest or purchase history, Anderson has the resources and knowledge to help you find it. In fact, we have access to thousands of lists, and direct pipelines into the nation's largest compiled databases. We can help you:
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Choose the right lists for your industry and campaign type |
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Find new prospects that have the same demographics and psychographics as your best customers |
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Acquire direct mail and e-mail addresses |
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Test lists and list segments for more precise intelligence about performance |
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And much more. |
Data Maintenance and NCOA
Obsolete data is expensive for marketers. Its costs can include the money you spend on undeliverable or misdirected mail, wasted effort, lost sales, and even customer goodwill. That's why it's just as important to verify and maintain your prospect and customer data as it is to acquire it.
We offer a variety of services and technologies designed to achieve the highest campaign efficiency and deliverability for our clients' customer and prospect lists:
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National Change of Address (NCOA) services |
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DSF |
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LACS |
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Data file merge/purge |
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Data enhancements |
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And much more. |
