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Tracking and Analysis
Measurability. It's what separates direct response marketing from all other business communications. And as a full-service end-to-end direct marketing company, we make tracking your results and measuring your success a critical part of our process.
Tracking and Reporting
We have the expertise and measurement tools to get the best intelligence from virtually any program. And for each piece we produce for you, we work with you to choose the tools and tracking programs that best fit your needs and budget. Our menu of options include the most up-to-date programs available, including:
PLANET Codes
Anderson Direct is an active participant in the USPS Confirm Mail Program, which uses PLANET codes to track your mail through the delivery process.
MERLIN
MERLIN — (Mail Evaluation Readability Lookup Instrument) is an on-site tool that makes sure your mailing complies with postal regulations for applicable discounts. It verifies mailings against the Domestic Mail Manual for proper postage discounts, sorting, barcodes and piece counts. It also performs other acceptance tests for both letter-size and flat-size mailings. MERLIN is just one part of our quality control process, and one more way that Anderson helps you achieve more value for your direct marketing investment.
Response Analysis
Our analysts use powerful software tools and proprietary programming techniques to track and measure the responses to your direct mail and email campaigns. This critical step can help you evaluate the ROI for each specific campaign, and to continually improve ROI for subsequent efforts.
"Anderson Direct's representatives are a knowledgeable and reassuring resource for our direct mail projects. With one recent acquisition project, we gained 574 new donors, which was equal to a 6.3% return — I'm typically pleased if we get over .5% for this type of mailing."
