company

capabilities

data processing
data acquisition
printing services
variable data marketing
lettershop
mailing
automated workflow
tracking and analysis

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Mastering the art and science of ROI.
Anderson Direct Marketing
Personalizer
Integrated Capabilities

Capabilities

Direct Mail and Print Production:


List and data acquisition and management

Data processing

Laser, inkjet and 4-color digital personalization

4-Color, variable data printing and digital direct mail

Print-on-demand

Full offset printing, including studio and prepress, sheetfed and web printing

Laser printing, including continuous form and sheetfed

Online proofing

Complete mailing services, from lettershop and bindery through USPS delivery and mail tracking

E-marketing:


Broadcast email

Online marketing applications

Dynamic response capture and hosting

Database:


Marketing database development and management

Variable data marketing applications

Response capture and tracking

Responder qualification and distribution systems

Campaign performance reporting

Image and content storage and management

Fulfillment:


Collateral and offer fulfillment

Inventory management and online reporting

DM Valet™ — an easy-to-use Web-based system for ordering and producing communications for dealer, agent, franchise, and reseller marketing programs.

 


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