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DM Valet™
Agent, Reseller, and Franchise Marketing
Producing effective — and cost-efficient — marketing materials for agents, resellers, and franchises presents many challenges. Pieces have to abide by corporate branding, be versioned for individual agents, and personalized for the customer or prospect. The communications must have the quality required to represent the parent organization, and yet be cost-effective for the agent. And dozens, hundreds, or thousands of agents, resellers and franchisees have to somehow deliver logos, return addresses, messaging, offers, and mailing lists to the printer and/or lettershop in time for production to begin.
Anderson's simple solution for complex needs
We combined our unique combination of end-to-end capabilities, technological innovation, and variable data marketing applications to create DM Valet, a remarkably simple solution for these complex challenges.
DM Valet is an online system for ordering, versioning, and managing programs for agents, resellers, and franchisees. It allows parent organizations to create templates that deliver consistent branding and quality. At the same time, agents, resellers, and franchisees can vary messaging and images to suit their needs and then implement their own campaigns.
Best of all, DM Valet provides maximum convenience for both: the parent organization sets up the templates just once for each campaign or format. The agents order their materials, customize their messaging, and upload their logo artwork and mailing lists at their convenience. Or, they can order data directly from the DM Valet system. Orders are filled within days. Everyone takes advantage of the economies of scale, even through the orders may be placed and filled days, weeks, or months apart. For the parent company, program management headaches all but vanish.
