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    Home > Production Services > Company > People > John Burke
Mastering the art and science of ROI.
Anderson Direct Marketing

"Creating innovative technological solutions that save time and money for our clients—that's what my job is all about."

John Burke


John Burke
(Chief Technology Officer)

As Chief Technology Officer at Anderson Direct Marketing, John brings together a talented, conscientious, imaginative group of individuals to build client-focused technologies. With over 20 years in computer programming, systems development, and systems administration, John has contributed to our own company’s growth, and to the growth and success of our clients.

During John’s 13-year tenure with Anderson, he has:


Developed intricate data privacy and handling processes for the most sensitive data requirements of security-conscious clients, including our healthcare and U.S. military clients.

Pioneered automated workflow for large-scale CRM digital print programs that produce millions of documents monthly.

Helped clients who are resellers and franchisees to centralize their marketing communications and create brand consistency through innovative Web-to-print and print-on-demand services such as DM Valet.

Made it possible and practical for more of our clients to truly market one-to-one with customers and prospects.

Integrated USPS technology offerings to achieve optimal postage rates and delivery times.

John is also a master at "pushing the envelope" of Anderson's state-of-the-art database and digital printing technology to develop new solutions for our clients. He is a speaker and participant in national forums on direct marketing technology and data applications.


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