Cathy Vlad
(Vice President, Sales)

As Vice President of Sales at Anderson Direct Marketing, Cathy Vlad is responsible for developing new business, providing strategic direction for existing and future clients and leading the Sales team. Cathy is an innovative leader whose 25 years of experience are complemented by a passion for the business.

Cathy has been recognized in the industry for her ability to think outside the box, by methodically identifying and presenting complex and creative solutions. Cathy has strategically implemented many successful programs, including multi-end-user web-to-print; variable, data-driven direct marketing portals; ROI-focused, conventional and digital direct mail packages; variable, data-driven trigger programs utilizing 1-to-1 communications; automated workflow solutions; list identification and segmentation; as well as database development and management.

Her background includes agency work, web-to-print online portal direct marketing development and implementation, extensive direct marketing strategies as well as production. In addition to her proven performance, she has the ability to match and articulate direct marketing solutions to significantly improve her clients’ ROI.

A graduate of the University of Iowa, with a degree in journalism and business, Cathy previously worked for Vertis Communications. Prior to that, Vlad operated her own advertising agency for over 14 years.

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