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Integrated Media
An effective direct response media and contact plan maximizes every marketing dollar and meets your ROI goals.
A multi-media world calls for an integrated media strategy: to be not just in one place where your customers will be, but in many. To generate a synergy that reinforces your brand and reiterates your sales message. To make your customers and prospects feel that buying from you is the safest and smartest move they can make.
When we develop your direct marketing media strategy, we take a holistic approach. We take into consideration everything you’re doing, in every medium. We consider your general advertising plan, and your PR efforts. Your affiliate and partner programs, and your events and conferences. We do this to ensure that you deliver a consistent customer and prospect experience in the marketplace and achieve brand preference.
Anderson's holistic approach assures a direct marketing media plan that allows you to reach your customers and prospects in more than one place at more than one time, while meeting your cost-per-response and cost-per-sale goals.
We provide these media development and production services:
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Direct mail |
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Online advertising |
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Print advertising |
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Collateral |
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Web response capture sites |
As part of our integrated media program, we offer a full range of list services. Anderson Direct Marketing is a licensed list broker with direct access to the largest consumer and business databases in the country and the most effective list sources.
